SaaS Breakthrough

How PowerDMS Drives Growth with Customer Advocacy and Conversational Marketing

Episode Summary

Meet Ray Lau, Director of Growth Marketing at PowerDMS, a solution that helps organizations reduce risk and liability with a comprehensive compliance and content management solution. Ray has been in B2B marketing for over ten years and believes marketing's ultimate goal is to create an advocate for life. In this episode, you'll learn about how customer advocacy can be a massive growth lever for any business, a reward system to exponentially grow your customer marketing channels, and what conversational marketing actually looks like in action. And finally, you'll learn about the strategic breakdown to lifecycle marketing stages. Enjoy!

Episode Notes

Meet Ray Lau, Director of Growth Marketing at PowerDMS, a solution that helps organizations reduce risk and liability with a comprehensive compliance and content management solution. Ray has been in B2B marketing for over ten years and believes marketing's ultimate goal is to create an advocate for life.

In this episode, you'll learn about how customer advocacy can be a massive growth lever for any business, a reward system to exponentially grow your customer marketing channels, and what conversational marketing actually looks like in action. And finally, you'll learn about the strategic breakdown to lifecycle marketing stages. Enjoy!

Notes:

- 03:00 Streamlining Policy, Training, And Accreditation Lifecycles

- 06:10 Growing The Product By Continuing To Listen To Customers' Needs

- 09:30 Customer Advocacy Is A Great Way To Help A Businesses Stand Out

- 11:40 Inviting Promoters To Join The Advocacy Program

- 12:50 Customer Advocacy Driving New Customer Acquisition

- 14:00 Running A Formal Customer Advocacy Program

- 17:35 Tracking The Opportunities That Come From An Advocacy Program

- 20:05 Without All The Fluffiness Conversational Marketing Is A Chat Bot

- 23:30 Chat Bot Results: More Personal Connections W/ Prospects And Opportunities

- 25:50 Growth Marketing Is About The Entire Customer LifeCycle

- 28:10 Lead Nurturing Strategy: Taking Them From The Beginning All The Way Up Until Advocacy

- 32:05 Mapping Out A Longer-Term Nurture Sequence With Resources

- 36:30 Biggest Challenge Ahead: Doing Real Demand Generation

- 38:00 Lightning Questions